Eaze is a digital, personalized sleep coach that truly works. It combines app-based technology and human interaction with trained psychologists to help users realize a full night's rest.
After an initial assessment call, the team will work together with the client on how to best improve their sleep and continuously evaluate the results to ensure that the methods have the best possible impact.
Some of the main challenges we faced when working on the branding and marketing for eaze was the tight deadline of under 10 weeks and the limited budget.
Another challenge was the crowded market of sleep coaching, which made it difficult to create a brand that stood out. We had to conduct thorough market research and gain a deep understanding of the market and potential customers in order to develop a brand strategy that was unique and differentiated from competitors.
Additionally, their product approach is unique and its positioning in the market was not clear. Therefore, we faced the challenge of finding the right way to present the product to the market and its target audience.
The limited budget required us to work efficiently and effectively in order to deliver the desired results on time. We had to be creative in our approach and find ways to execute the design without incurring significant costs. Therefore, we decided to make use of internal resources and find overall very cost-effective solutions.
Another solution we implemented was to conduct thorough market research and gain a deep understanding of the market and potential customers. This helped us to develop a brand strategy that was unique and differentiated from competitors.
We also focused on creating a go-to-market strategy that would effectively position the product in the market.
We worked on the app, website, and other marketing materials, making sure they were user-friendly and aligned with the brand image.
"Joining forces with Philip on the branding, design, and marketing for eaze has been an incredibly positive experience. Philip's expertise and wealth of knowledge in the industry is unparalleled, and his his easy-going nature made the entire process seamless and stress-free. I couldn't be happier with the outcome and highly endorse Philip for any branding and design projects."
Tim Seifferth
Co-Founder
Brand Strategy & Design
Video production & copy book
Go-to-market strategy
