ESN is the tastiest premium sports nutrition with its own research and development team and production in Germany. Their products are developed together with athletes and sports scientists to meet maximum physical performance demands.
Together with their strong community of like-minded people, they accompany athletes in their successful realization of their sporting goals.
Despite the quality of their products, ESN was struggling to bring that quality across with their brand and packaging and to differentiate itself in a crowded market. One of the key challenges we faced was creating a brand that was both eye-catching and high quality, while also being performance-driven.
Likewise, we had to come up with a design concept that works for the brands' wide product portfolio.
Our first step was to conduct a brand and product audit to understand ESN's strengths and weaknesses.
We then worked closely with the management and operations team to develop a brand strategy that would position ESN as a leader in the industry.
We teamed up with the talented designer Stefanie Kling at Kling Studio, and together, we launched a design sprint to identify the most promising designs for ESN. The result was a cohesive, visually striking brand that truly captures the essence of ESN's dedication to quality and performance.
"Working with Philip as the branding strategist on the ESN packaging project was a truly enjoyable experience. His deep knowledge and experience in branding and his ability to communicate and collaborate effectively made the design process seamless. I am very happy with the results and highly recommend Philip for any branding project."
Stefanie Kling
Founder of Kling Studio
Brand & Design Strategy
Claim & Messaging
Positioning
